THE PROJECT

In January 2021, I was approached by Kathy Lam, a fresh Registered Psychotherapist in Toronto, to touch up on her professional biography, which is to be featured on her professional profiles.

MY ROLE

Editor, Proofreader

DURATION

2 days

MY APPROACH(ES)

• Created a Personal Tone
  • Pronoun Usage: Changed the third-person, impersonal “clients”/ pronoun “those” to “you” to create relatedness and to collapse the distance between the service provider and the reader. 
• Emphasized Kathy’s collaborative approach with clients

Read it in full: