In January 2021, I was approached by Kathy Lam, a fresh Registered Psychotherapist in Toronto, to touch up on her professional biography, which is to be featured on her professional profiles.
- Created a Personal Tone
- Pronoun Usage: Changed the third-person, impersonal “clients”/ pronoun “those” to “you” to create relatedness and to collapse the distance between the service provider and the reader.
- Emphasized Kathy’s collaborative approach with clients
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